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5. The following appeared in the business section of a newspaper.
"Given that the number of people in our country with some form of arthritis is expected to rise from 40 million to 60 million over the next twenty years, pharmaceutical companies that produce drugs for the treatment of arthritis should be very profitable. Many analysts believe that in ten years Becton Pharmaceuticals, which makes Xenon, the best-selling drug treatment for arthritis, will be the most profitable pharmaceutical company. But the patent on Xenon expires in three years, and other companies will then be able to produce a cheaper version of the drug. Thus, it is more likely that in ten years the most profitable pharmaceutical company will be Perkins Pharmaceuticals, maker of a new drug called Xylan, which clinical studies show is preferred over Xenon by seven out of ten patients suffering from the most extreme cases of arthritis."
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17. The following appeared in a letter to the editor of the Walnut Grove town newspaper.
"Walnut Grove's town council has advocated switching from EZ Disposal (which has had the contract for trash collection services in Walnut Grove for the past ten years) to ABC Waste, because EZ recently raised its monthly fee from $2,000 to $2,500 a month, whereas ABC's fee is still $2,000. But the town council is mistaken; we should continue using EZ. EZ collects trash twice a week, while ABC collects only once. Moreover, EZ— which, like ABC, currently has a fleet of 20 trucks—has ordered additional
trucks. Finally, EZ provides exceptional service: 80 percent of respondents to last year's town survey agreed that they were 'satisfied' with EZ's performance."
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52. The following appeared in a memo to the human resources manager at Baobob Inc., a large architectural firm.
"Several well-known, retired architects were interviewed in Architecture Today about changes in the field. Only one had earned a college degree in architecture. All others had come into the field at an early age by serving apprenticeships that required them to work under the direct supervision of an experienced architect. Several of the colleges that we recruit from report that many promising architecture students leave school early in their undergraduate career. Therefore, because finding talented architecture graduates is becoming more difficult, Baobob Inc. should start an aggressive apprenticeship program and hire students who express an interest in architecture directly out of high school rather than wait for them to get out of college."
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88. The following appeared in a newsletter about health published in the country of Sauria. *
"According to Sauria's leading nutritional experts, a diet high in complex carbohydrates, and low in fat is optimal for good health and longevity. Because this was the diet of the people who lived in ancient Sauria, one would expect them to have had long and healthy lives. Yet the mummified remains of Sauria's ruling classes from two to three thousand years ago show the existence of many medical problems among the ancient Saurians, including dental problems, elevated blood pressure, obesity, heart disease, and early mortality. Clearly, the diet of the ancient Saurians was responsible for these problems. The high incidence of high blood pressure, obesity, and heart disease in Sauria today even among those who have tried low-fat, high-carbohydrate diets further proves that Sauria's leading nutritional experts are wrong."
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93. The following appeared in a memo from a vice president of a large, highly diversified company. *
"Ten years ago our company had two new regional office buildings built in two different regions. The buildings were erected by two different construction companies—Alpha and Zeta. Even though the two buildings had virtually identical floor plans, the building constructed by Zeta cost 30 percent more to build, and its expenses for maintenance last year were twice those of the building constructed by Alpha. Furthermore, the energy consumption of the Zeta building has been higher than that of the Alpha building every year since its construction. Such data, plus the fact that Alpha has a stable workforce with little employee turnover, indicate that we should use Alpha Construction Company, rather than Zeta, for all future building projects."
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118. The following appeared in a newsletter from a national astronomy association. *
"Various sources are predicting higher-than-average temperatures across the country next winter, including in Sun City, the traditional location of our yearly winter conference. Higher winter temperatures are sure to result in higher-than-usual tourism in Sun City, a location already known for its attractive beaches and good weather. Hotels will have fewer rooms available, transportation will be more difficult to reserve, and public places such as parks and restaurants will be more crowded. These conditions are likely to significantly reduce attendance at the conference. We should therefore move our conference to a city less popular with winter tourists."
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153. The following is from an editorial in the Midvale Observer, a local newspaper.
"Ever since the 1950's, when television sets began to appear in the average home, the rate of crimes committed by teenagers in the country of Alta has steadily increased. This increase in teenage crime parallels the increase in violence shown on television. According to several national studies, even very young children who watch a great number of television shows featuring violent scenes display more violent behavior within their home environment than do children who do not watch violent shows. Furthermore, in a survey conducted by the Observer, over 90 percent of the respondents were parents who indicated that prime-time television—programs that are shown between 7 p.m. and 9 p.m.—should show less violence. Therefore, in order to lower the rate of teenage crime in Alta, television viewers should demand that television programmers reduce the amount of violence shown
during prime time."
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177. The following is a letter that recently appeared in the Oak City Gazette, a local newspaper.
"Membership in Oak City's Civic Club—a club whose primary objective is to discuss local issues—should continue to be restricted to people who live in Oak City. People who work in Oak City but who live elsewhere cannot truly understand the business and politics of the city. It is important to
restrict membership to city residents because only residents pay city taxes and therefore only residents understand how the money could best be used to improve the city. At any rate, restricting membership in this way is unlikely to disappoint many of the nonresidents employed in Oak City, since neighboring Elm City's Civic Club has always had an open membership policy, and only twenty-five nonresidents have joined Elm City's Club in the last ten years."
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206. The following appeared in a letter to the editor of the Parkville Daily Newspaper.
"Throughout the country last year, as more and more children below the age of nine participated in youth-league softball and soccer, over 80,000 of these young players suffered injuries. When interviewed for a recent study, youth-league softball players in several major cities also reported psychological pressure from coaches and parents to win games. Furthermore, education experts say that long practice sessions for these sports take away time that could be used for academic activities. Since the disadvantages apparently outweigh any advantages, we in Parkville should discontinue organized athletic competition for children under nine."
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238. The following appeared in a memorandum from the president of Mira Vista College to the college's board of trustees.
"At nearby Green Mountain College, which has more business courses and more job counselors than does Mira Vista College, 90 percent of last year's graduating seniors had job offers from prospective employers. But at Mira Vista College last year, only 70 percent of the seniors who informed the placement office that they would be seeking employment had found full-time jobs within three months after graduation, and only half of these graduates were employed in their major field of study. To help Mira Vista's graduates find employment, we must offer more courses in business and computer technology and hire additional job counselors to help students with their resumès and interviewing skills."
