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In this argument, the speaker contents that the Batavia government should begin to regulate retail milk prices in order to prevent farmers from receive too much profits and to stimulate the milk supply. To support the contention, the speaker makes some comparison and points out that the number of dairy farms is presently 25 percent greater than it was 10 years ago, while the milk price at Excello Food Market has increased from $1.50 to over $3.00 per gallon during the same time period. This argument suffers from several critical fallacies.
Firstly, the arguer fails to establish a casual relationship between the increase of milk price and the necessarily result of increased profits for milk farmers. The rise of milk price at the local market might be caused by various reasons, for example, the increase of cost for rearing cows, recently inappropriate weather for grass growth and cow breeding, or some deadly infectious disease stroke to the country. All of the above situations are possible to render cow farmers decreased profits rather than excessive increased profits. Besides, regulation of retail milk price does not guarantee the adequate supply of milk for customers. On one hand, if the retail price is too low that the retailers have no profits to make, they will stop selling milk and people will have no milk to buy. On the other hand, if the prices set by the government are far from making up for the cost of dairy production, the farmer will bankrupt and close their farm, leading directly to the declination of dairy industry and inadequate supply of milk for customers.
Secondly, the argument is based on a gratuitous assumption that the 25 percent increased number of dairy farms within 10 years could result in an apparently increased supply of milk. Although the dairy farms’ number increase, it is possible that the gross area of the farms all together has not changed yet, and the numeral increase is merely because of large farms has been divided into several smaller ones. In addition, greater number does not necessarily mean larger scale. The productivity of the dairy farms could possibly decrease as a result of grater number but smaller scale farms. On the other hand, as mentioned in the former paragraph, price of milk has doubled during the past 10 years. Some residents might think the milk price is prohibitive and refuse to buy milk which would lead to a decrease on consume of dairy product, thus decrease the supply of milk as well as restrict the profits gained on dairy farms.
Last but not least, the arguer fails to provide us with some details. Is the increase of milk price from $1.50 to $3.00 during the same time period a steadily process or a sudden one due to some particular reasons like disease or bad weather conditions? If it was because of the latter reason, then diary producers suffer more than consumers and the government should help the farmers to overcome the bad times rather than making regulations to limit their profits. Besides we still not informed about whether the milk price set by Excello Food Market could represent a nation wide price level of milk. It is possible the milk price at that market is much higher than the average price in the country.
As it stands, the argument is not well reasoned. To make it logically acceptable, the speaker would have to demonstrate the relation between dairy farms number increase and the capability of milk supply. In addition, the arguer must provide evidence to convince us that the increased milk prices result of the increased profits of dairy farmers.